Miss Anne Lu1
1The Academy, Sydney, Australia
Kpop the multi-billion dollar industry that has spread across the globe at an accelerating rate. As a result, the demand for Kpop content is also on the rise and whilst countries like America had embraced Kpop in their mainstream media (i.e. TV and radio), Australia has been slow on the uptake. This lack of promotion has led Australian fans to create somewhat of an autonomous culture, where Kpop dance covers, lessons, competitions and community events are mostly organised by fans. Self-promoting and self-sustaining. In stark contrast, in America, Asian idols appear on popular talk shows, such as Ellen, and at major music award ceremonies like the Billboard Music Awards. Any representation of Kpop on Australian TV and radio has been predominantly negative, with articles focusing on “the dark side of Kpop” and claims that “Kpop fans are crazy teenagers”. Consequently, audiences steer away from mainstream media and seek to create their own online Kpop content so that they are able to enjoy their passion freely and without judgement. This has led to a rise of social media and streaming platforms as means to access Asian content whilst Australian free-to-air TV and radio play become more and more obsolete.
Anne Lu is a Trainee Manager for The Academy Australia. From a young age, she has held various leadership positions from netball team captain to senior management roles at the big four banks and endeavours to use her experience to inspire, coach and mentor the young trainees in The Academy.