Dr Dashi Zhang1
1University Of Melbourne, Australia
This project examines ethically sustainable business and communicative practices in the fashion industry and develops a comparative framework with qualitative research methods (secondary research and interviews) to analyse practices in China and Australia. It will generate new knowledge about ethical fashion governance and cultural influences in the two countries, and explore how the governments engage with the public in the process. It will specifically focus on textile supply chains. Expected outcomes include enhanced capacity to build institutional/disciplinary collaborations between the business and communication schools in Australia and China and the development of a grounded theory of sustainable fashion governance and government-publics relationships. The project not only gives a holistic view of sustainable fashion governance in two countries, but also fills the gap of examining and understanding cultural influences on the process and (communicative) government engagement with the public.
Dr. Dashi Zhang holds a Ph.D. (RMIT), MPhil (Hong Kong) in Communication, and an M. A. from California State University, Los Angeles. Her research interests include corporate social responsibility, Chinese culture, and public relations and was awarded the Prime Minister’s Australia Asia. She has published two monographs on CSR and PR in China.